As you start to explore creative strategies geared toward your brand customer segments, you want to get your colleagues’ opinions of the importance of understanding a brand’s personality and the customer buying process.

400 words
 
As you start to explore creative strategies geared toward your brand customer segments, you want to get your colleagues’ opinions of the importance of understanding a brand’s personality and the customer buying process.
Discuss the following:

Why do you think that it is important that the brand’s attributes and personality match up with the target customer market(s)?
Share with your colleagues a draft of a slogan that would match your target market.
Explain the customer buying process.
Share with your colleagues how you plan for your marketing message to affect your customer’s buying behavior.