Business Administration Capstone

DUE SUNDAY 10/15/17
“Union Pacific Corporation” Please respond to the following:

Perform an analysis of the social / demographic, technological, economic, environmental / geographic, and political/legal / governmental segments to understand the general environment facing Union Pacific.
Describe how Union Pacific will be affected by each of these external factors. PLEASE NO MORE THAN A PAGE

Five Forces of Competition Model” I CHOSE CREDIT CARD INDUSTRY

analyze the industry you selected using the Five Forces of Competition Model to determine the impact of each of the five forces.
Based on your analysis, determine if the industry is attractive or unattractive. Explain your rationale. PLEASE NO MORE THAN A PAGE