case analysis of table segmentation


Age: under 6, 6-11, 12-19, 20-34, 35–49, 50–64, 65
Family Size: 1-2, 3-4, 5….
Family life cycle: Young, single; young, married, no children; young, married, youngest child under 6; young, married, youngest child 6 or over; older, married, with children; older, married, no children under 18; older, single; other
Gender: Male, female
Income: Under $9,999; $10,000-$14,999; $15,000-$19,999;
$20,000-$29,999; $30,0000-$49,999; $50,000-$99,999;
$100,000 and over
Occupation: Professional and technical; managers, officials, and proprietors; clerical, sales; craftspeople; forepersons; operatives; farmers; retired; students; homemakers; unemployed
Education: Grade school or less; some high school; high school graduate; some college; college graduate
Religion: Catholic, Protestant, Jewish, Muslim, Hindu,
Race: White, Black, Asian, Hispanic
Generation: Baby boomers, Generation Xers
Nationality: North American, South American, British,
French, German, Italian, Japanese
Social Class: Lower lowers, upper lowers, working class,
middle class, upper middles, lower uppers,
upper uppers