The application of the marginal utility per dollar analysis
Why is Apple Computer getting consumers to buy THEIR product?
Review the article below and
https://www.stephenzoeller.com/apple-consumer-behavior-marketing/ (Links to an external site.)
1. Analyze how Apple is manipulating the amount of Marginal Utility per dollar for all of its products?.
Stimulus Questions-(feel free to use it) . When I-Tunes was created, music could be downloaded for Free using (Shawn Fanning and Sean Parker’s ) Napster. Apple offered the exact same songs at 99 cents and took over the world of music. How did Apple get people to pay for music they could get for free?
The Ted Talk below is embedded in the Apple blog- It is 18 minutes… but it is very insightful to the application of Consumer Behavior.