Economic discussion

1. Refer to text, Ch. 7, Section, 7.4, Mini-Case – ‘Netflix’.
Why does Netflix have backward vertical integration for producing its own shows, but not forward vertical integration with internet service provision?
Word limit: 75 – 125 words
2. Refer to text, Ch. 10, Section 10.1, Managerial Implication – ‘Preventing Resale’, and Mini-Case – ‘Preventing Resale of Designer Bags’.
One of the conditions for price discrimination is that the firm must be able to prevent or limit resale. 
Provide any two real-world examples showing how firms prevent (or limit) resale of their products. (You can even use the examples given in the text case studies)
Word limit: 75 – 125 words