Hospital Advertisement

Please respond to the following scenario by suggesting which social media communication vehicles are best to use and why. I would suggest looking at other hospital Web sites as to what social media communication(s) they use, and how they use it/them—what does the content contain?
We Care Hospital is deeply involved in health education as part of its approach to preventative care for the regional community. In the past, the hospital has distributed leaflets/brochures about various diseases and conducted seminars on such topics as how to stop smoking, the importance of physical fitness, how to detect cancer, and keeping your child healthy in the summer months. We Care Hospital is planning on using new technologies to expand its health education efforts.
From a public relations perspective, suggest ways in which the hospital could use social media communication(s) to disseminate health-care information to the community and which social media vehicle(s) would be the most appropriate to use and why.