Lesson 5

Lesson 5

Individually summarize the difference between qualitative and quantitative data.  
1)    Investigate the type of qualitative and quantitative data you will need for the marketing research report. 
2)    Design a questionnaire which should include the data you find important to collect for your marketing research project.  Upon completion, upload your assignment in Word format to Moodle.
Requirements:

12-point Times New Roman; double spaced; and page numbering.
Please be sure to answer the entire question to receive maximum credit for this assignment.
Use and include information from the weekly course content and outside sources to support the conclusions contained in the paper.
Be cognizant of spelling, punctuation, and grammar. 
All sources should be cited in proper APA format (in-text citations and a reference list).