New Coke

ASSIGNMENT

  • 2 page analysis, including:
    • Introduction – setting the context of the case
    • Analysis – What type of new product was “New Coke”? How did the team concept and develop this product? Why did they decide to go in this direction? What went wrong? Explain what the flaw in their strategy
    • Conclusion – what was the key takeaways in regards to new product development