Video Case Hard Rock’s Human Resource Strategy Applicants also are screened on their interest…

Video Case Hard Rock’s Human Resource Strategy Applicants also are screened on their interest in music and their hiring criterion of bright, Everyone-managers and hourly employees alike-who goes to work for Hard Rock Cafe takes Rock 101, ing class. The Hard Rock value system is to bring a fun, healthy, nurturing environment into the Hard Rock Cafe culture. This initial course and many other courses help employees develop both personally and professionally. The human resource depart- ment plays a critical role in any service organization, but at Hard Rock, with its “experience strategy,” the

View complete question ┬╗Video Case Hard Rock’s Human Resource Strategy Applicants also are screened on their interest in music and their hiring criterion of bright, Everyone-managers and hourly employees alike-who goes to work for Hard Rock Cafe takes Rock 101, ing class. The Hard Rock value system is to bring a fun, healthy, nurturing environment into the Hard Rock Cafe culture. This initial course and many other courses help employees develop both personally and professionally. The human resource depart- ment plays a critical role in any service organization, but at Hard Rock, with its “experience strategy,” the human resource depart- ment takes on Long before Jim Knight, manager of corporate training, begins the class, the human resource strategy of Hard Rock has had an ability to tell a story. Hard Rock builds on a positive-attitude, self-motivated individuals with an employee hill of rights and substantial employee empowerment. The result is s unique culture and work environment, which no doubt contribue to the low turnover of hourly people one-half the industry average The layout, memorabilia, music, and videos are important ele- ments in the Hard Rock “experience,” but it falls on the wait. ers and waitresses to make the experience come alive. They are an initial 2-day train- added importance. an authentic and memorable particularly focused on dining experience. Like Alaska Airlines, Hard Rock is looking for people with a cause- with its human resource strategy, Hard Rock obtains a competi- tive advantage. providing people who like to serve. By succeeding impact. Hard Rock’s strategic plan includes building a culture that allows for acceptance of substantial diversity and individuality. From a human resource benefit of enlarging the pool of applicants as well as contributing to the Hard Rock culture. Creating a work environment above and beyond a paycheck is a unique challenge. Outstanding pay and benefits are a start, but the key is to provide an environment that works for the employees. This includes benefits that start for part-timers who work at least 19 hours per week (while others in the industry start at 35 hours per week); a unique respect for individuality; continuing training; and a high level of internal promotionss agers are promoted from hourly employee ranks. The company’s training is very specific, with job-oriented interactive DVDS cover- ing kitchen, retail, and front-of-the-house service. Outside volun- teer work is especially encouraged to foster a bond between the workers, their community, and issues of importance to them. perspective, this has the Discussion Questions* 1. What has Hard Rock done to lower employee turnover to half the industry average? 2. How does Hard Rock’s human resource department support the company’s overall strategy? 3. How would Hard Rock’s value system work for automo- bile assembly line workers? (Hint: Consider Hackman and Oldham’s core job characteristics.) 4. How might you adjust a traditional assembly line to address more “core job characteristics” some 60% of the man- Before answering these questions, you may wish to view the video that accompanies this case. A ddieional Cace Studioe. Vieit MuOMLeh Con thoao fa no.

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