Week 2 Activity: Pre-marketing Plan Overview Choose a current business news story detailing a situation in which a company faces a general marketing issue. You will use that situation for an analysis of the external environment. You will then write a 1–2

Week 2 Activity: Pre-marketing Plan Overview Choose a current business news story detailing a situation in which a company faces a general marketing issue. You will use that situation for an analysis of the external environment. You will then write a 1–2